Sunday, 11 March 2012

IPTV TECHNOLOGY EXPLAINED


Internet Protocol television (IPTV) is a system through which Internet television services are delivered using the architecture and networking methods of the Internet Protocol Suite over a packet-switched network infrastructure (such as the Internet or other access network), instead of being delivered through traditional radio frequency broadcast, satellite signal, and cable television (CATV) formats.


IPTV services may be classified into three main groups:
§  live television, with or without interactivity related to the current TV show;
§  time-shifted television: catch-up TV (replays a TV show that was broadcast hours or days ago), start-over TV (replays the current TV show from its beginning);
§  video on demand (VOD): browse a catalog of videos, not related to TV programming.

IPTV is distinguished from general Internet-based or web-based multimedia services by its on-going standardization process (e.g., European Telecommunications Standards Institute) and preferential deployment scenarios in subscriber-based telecommunications networks with high-speed access channels into end-user premises via set-top boxes or other customer-premises equipment.








IPTV ARCHITECTURE

Elements
§  TV Head-end: where live TV channels are encoded, encrypted and delivered in the form of IP multicast streams.
§  VOD platform: where on-demand video assets are stored and served when a user makes a request in the form of IP unicast stream.
§  Interactive portal: allows the user to navigate within the different IPTV services, such as the VOD catalog.
§  delivery network: the packet switched network that carries IP packets (unicast and multicast).
§  home gateway: the piece of equipment at the user's home that terminates the access link from the delivery network.


ADVANTAGES
The IP(Internet Protocol)-based platform offers significant advantages, including the ability to integrate television with other IP-based services like high speed Internet access and VoIP.


A switched IP network also allows for the delivery of significantly more content and functionality. In a typical TV or satellite network, using broadcast video technology, all the content constantly flows downstream to each customer, and the customer switches the content at the set-top box. The customer can select from as many choices as the telecomms, cable or satellite company can stuff into the “pipe” flowing  into the home. A switched IP network works differently. 


Content remains in the network, and only the content the customer selects is sent into the customer’s home. That frees up bandwidth, and the customer’s choice is less restricted by the size of the “pipe” into the home. This also implies that the customer's privacy could be compromised to a greater extent than is possible with traditional TV or satellite networks. It may also provide a means to hack into, or at least disrupt  the private network





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